We are all for small fashion brands that focus on African-inspired, minimal designs, which is exactly what local brand, Jideka are all about.

Jideka is a contemporary African fashion brand with Western influence and luxury aesthetics, offering clothing that is versatile, functional and transcends well from day to night and season to season.

Launched last year, the brand has gone from strength to strength having dressed the likes of famous reality star, Blue Mbombo and was created out of passion and a need for wearable art.

“We offer a wide variety of styles, for now womenswear, in dresses, tops, bottoms, jumpsuits, jackets, and some accessories in different fabric options. We are excited for our upcoming Spring/Summer 17 collection as it will include very exciting styles,” explains owner, Pamela Ifeneme, who has a fashion design and marketing diploma from LISOF.

Their studio is situated in Fourways, but be sure to make an appointment first!

Visit their website www.jidekaofficial.com for more information.

Follow Jideka on Instagram