The official launch of Makro’s 2018 Festive Liquor Catalogue was a sight to behold, as the well known local brand hosted an upmarket and exclusive event in Sandton last week, and it is just in time for the festive season, too.
The catalogue features a range of top-notch premium liquor – one of the most desired items being a 40-year-old Balvenie single malt from Speyside in Scotland, stylishly presented in a distinctive wooden box, which won Gold Outstanding at the 2018 International Wine and Spirit Competition, and Gold at the previous three years’ competitions.
The event was invite-only event and well attended by celebrities, media, liquor connoisseurs and business leaders. Makro, which is part of the Massmart group, operates under a low cost/low margin philosophy which enables high volume distribution of merchandise at competitive prices for personal and commercial purchasers, and their vast purchasing power makes them one of the leaders in the discount retail field.
In this picture L – R – Vuyo Dabula, Rosette Ncwana, Dj Kimmy K, Lyle Volkwyn & Diana Pengilly
Also in the catalogue – collectors items such as luxurious cognacs – including a LOUIS XIII, aged between 40 and 100 years packaged in a stunning Baccarat decanter, which sells for R 45 000, and Hennessy Richard Cognac Blend of the Grand Siècles, presented in a numbered carafe of pure handblown crystal, for R 54 999.
Makro’s catalogue also includes Diageo’s 2018 highly-coveted, limited-edition series of special releases. Top of this series is Johnnie Walker Blue Label Ghost and Rare Port Ellen. Priced at R4 299 and bottled at 56% alcohol by volume, this unique Blue Label was created by Johnnie Walker’s master distiller, Jim Beveridge.
Makro is home to the world’s leading wine, spirits and beer brands, and is never far away with 21 stores located across South Africa. In-store a collection of whiskies are available ranging from R100 to R650 000.
Thanks to Makro’s easy-to-use mCard app, launched last year, shoppers can score big. The more they buy in-store or online, the more they win in the form of cash-back paid into their mWallet. There are 35 products in this year’s
Festive catalogue with mRewards and if a customer purchases all of them, they could say cheers to R60 000 in their mWallet.