Can we just have a moment right here to say that we are over the moon obsessed. One of our fave foods (peanut butter) combined with one of our fave nougat brands, Sally Williams makes for happy days indeed!

The memory of taking a bite out of mom’s delicious peanut butter and jam sandwich or sneaking a teaspoon of peanut butter right out of the jar (we all do it, don’t we?) peanut butter is a taste that is so filled with childhood nostalgia and evokes the indulgent memories of delicious snack moments.

It is this kind of reminiscing that inspired the Sally Williams team to their newest and most indulgent flavour yet; peanut butter.

While making herself a piece of toast topped with peanut butter and syrup the Sally William’s concept chef, experienced this very sense of deja vu she bit into her lunchtime treat and was immediately transported back to her childhood.

“peanut butter always compliments something sweet” she thought and right then and there the concept of combining nougat and peanut butter became a reality – paving the way for a Sally Williams Peanut Butter Nougat!

“Peanut butter is an enormous category in South Africa and represents an opportunity more than worth pursuing. Sally Williams, strives to be at the forefront of innovation, always, and this was just another way in which to do it,” adds Michelle Pavkovich – Marketing Manager of Sally Williams South Africa.

An indulgent snack that packs a “peanutty” punch, Sally Williams Peanut Butter Nougat is slowly becoming a favourite – and not only in our office, may we add.

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