BBC release new branding and great summer programmes

There is nothing quite like a fresh new look to get one ready for summer, and the team at BBC Studios Africa know that – which is why they allowed a few media to come through and take a sneak peek at their brand new summer programming schedule – as well as a fresh, new and chic, brand revamp

The new branding for BBC Lifestyle Channel 174 is vibrant and playful, and the perfect fit for the number one international lifestyle channel on DStv. The design features a fresh set of palates, designs and objects around the channel’s aspirational and entertaining lifestyle content, and the official makeover will launch from 20th November with a new series Give It A Year, fronted by the UK’s ‘First Lady of Football’ Baroness Karren Brady which illustrates the channel’s ambition to always entertain, inspire and empower viewers.

The event last week also showcased the BBC’s super summer season of programming across BBC Lifestyle, BBC Earth, BBC First, BBC Brit and CBeebies. Exclusive to DStv, viewers in South Africa can look forward to a vast array of world class shows over the next six months, featuring stars such as Sir David Attenborough, Richard Gere, Idris Elba, Mary Berry, Lily Collins and Benedict Cumberbatch to name a few.

BBC played host to popular local celebrities – Anele Mdoda, Chef Nti and Gareth Cliff who were all on hand to share about their favourite programmes such as Strictly Come Dancing (currently airing on BBC Brit, channel 120), Come Dine With Me South Africa (BBC BRIT) and many more.

Joel Churcher who is the Vice President and General Manager, BBC Studios for Africa said, “2018 got off to a fantastic start with some record ratings coming through for several incredible TV moments, including Blue Planet 2, the Royal Wedding of Prince Harry and Meghan Markle and the return of Come Dine With Me South Africa (s4).”

“In this ever competitive world of TV, our BBC Channels continue to deliver strong audience growth as our programming line up showcases the very best creativity the UK has to offer, alongside hugely successful local formats and international stars” adds Joel.

Full details of the programming can be found here www.bbcsouthafrica.com

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