When it comes to the advocacy of equality for women’s rights, non-profit organisation ZAZI are one of the many trying to make a difference.
ZAZI has launched the ZAZI babushka doll campaign in collaboration with communications company, Joe Public United. The purpose of this campaign is to speak to women from all walks of life on the importance of having their respective voices heard and recognised in society.
There’s no doubt that gender inequality is a current and relevant topic gaining traction in South Africa and women’s exclusion in society is becoming more common these days. With this in mind, their babushka doll campaign seeks to remind women of their inner strength. It’s a campaign that inspires and encourages women to find their own place of strength.
“ZAZI is the Nguni word for ‘Know Yourself’ and this campaign is an extension of what we stand for as a brand. A movement in support of women and their strength is important in shaping a better society,” says Bronwyn Pearce, CEO, of the Centre for Communication Impact.
The set of five babushka dolls will undergo a journey, passed from one female influencer to the next to ensure they reach as many women as possible. The use of these dolls is to show how a woman’s strength evolves through each stage of her life. Each doll has a specially handcrafted message to drive and follow the conversation on social media with #KnowYourStrength.
With one small voice, and by unpacking one woman’s life story, these dolls hope to ignite a national conversation about restoring women to a place of power – a conversation we completely and fully support here at Sandton Magazine!
Visit the ZAZI website www.zazi.org.za for more information.