04 Jul Pure Jean-ius! Get The Denim Look With Denham
Style your wardrobe with jean maker brand Denham and take your denim look to a whole new level, because let’s be honest, there’s nothing better than a great pair of well fitted jeans.
Since the brand was founded in Amsterdam in 2008, denim has never looked better. Established by internationally respected U.K designer Jason Denham, driven by his passion for denim, the brand creates collections for men, women and children.
All items within his collections are created with passion for innovation while still honouring tradition. Drawing inspiration from the tagline ‘The Truth is in the Details,’ Denham focuses their attention on every detail of the design process and across every brand touchpoint.
Every pair of Denham jeans is embroiled with their iconic scissor logo that is meticulously crafted from exactly 691 stitches. This unique trademark was inspired by their first pair of tailor scissors and is now recognised globally as a symbol of premium quality.
Their close partnerships with the most prestigious Italian denim mills and laundry houses allow the brand to imitate natural wear-patterns. Denham’s ‘Virgin to-Vintage’ philosophy is inspired by each phase of a wear pattern’s journey, from ‘virgin’ unwashed blue to today’s trend of authentic ‘vintage’ replica finishes based on years of actual wear.
It’s no wonder Denham has taken over the European market with their denim because their design approach combines confident European modernism with old-world craftsmanship, often integrating inventive solutions that were inspired by the pioneering spirit associated with the birth of the original blue jean.
The fast growing international brand is represented in 22 countries with head offices in Amsterdam, Düsseldorf and Tokyo and dedicated stores in Amsterdam, Utrecht, Antwerp, Aalst, Düsseldorf, Leeds, Tokyo, Osaka, Kyoto, Nagoya and Sydney, Australia.
You can find Denham in South Africa from Infinite 60 stores in Melrose Arch and Morningside Shopping Centre.
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