The official launch of Makro’s 2018 Festive Liquor Catalogue was a sight to behold, as the well known local brand hosted an upmarket and exclusive event in Sandton last week, and it is just in time for the festive season, too. The catalogue features a range of top-notch premium liquor – one of the most desired items being a 40-year-old Balvenie single malt from Speyside in Scotland, stylishly presented in a distinctive wooden box, which won Gold Outstanding at the 2018 International Wine and Spirit Competition, and Gold at the previous three years’ competitions. The event was invite-only event and well attended by celebrities, media, liquor connoisseurs and business leaders. Makro, which is part of the Massmart group, operates under a low cost/low margin philosophy which enables high volume distribution of merchandise at competitive prices for personal and commercial purchasers, and their vast purchasing power makes them one of the…